Daniela Abdo was born in 1988 during the Lebanese civil war and was raised in Lebanon. She graduated from ALBA (Académie Libanaise des Beaux-Arts) with a masters degree in Art Direction, and has been working in the creative industry for the past 12 years: starting with Sarah’s bag, a social enterprise that empowers women in prison, then joined Leo Burnett Beirut as an Art Director. She took part in major creative and humanitarian projects and campaigns dedicated to women empowerment and women victims of domestic violence.