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The collaboration between marketplace Hodie NFT and Ingenieux is represented in the first series of Phygital “Liaison”, a total of 99 luxury watches which portray the merger of Blockchain and haute horlogerie and, a further rarity, the introduction at auction in Geneva on November 6 of the piece 0/99.
The collection is conceived as a tribute to two watchmaking icons. Half of the case and of the dial Guillochet refers to the designs of Gerald Genta in a unique but at the same time modern and traditional wristwatch, characterized by the Pantone 1837 C “Turquoise” tone and the strength of stainless steel.
The entrepreneur Marco Mavilla , founder of the brand, and the designer Andrea Tamburini, collaborators since 2007 for the renowned brand ToyWatch . Their experience in the world of watchmaking has led to the opening of over 700 stores on a global scale with great success, thanks to the unmistakable and colorful trendy watches. Through Ingenieux their complementary skills, develop the idea of innovation for luxury watches, approaching Web 3.0 and Blockchain in an unprecedented enterprise in the sector. Ingenieux defines itself as a point of contact between beauty, craftsmanship precision, and sophisticated technology towards the realization of the future of haute horlogerie.
The first watch of the “Liaison” series, the rarest piece, the 0/99, will be sold at an auction organized by Antiquorum in Geneva on November 6, 2022. It will include the NFT, a unique token represented by a digital artwork that embodies the grace and uniqueness of Ingenieux Liaison 0/99, a NFT that represents the value of an iconic watch, which will never set, created by the designer Andrea Tamburini and a means of certification on the Bitcoin Liquid sidechain of Blockstream.
The rest of the collection arrives on the Hodie marketplace and at the Ingenieux boutique in the heart of the Milanese fashion district with the name Ingenieux “Liaison” HodieNFT.
Firstly, the Phygital Experience begins with the choice of personalized packaging for your watch Ingenieux “Liaison” , this happens if you schedule a private appointment at the Milanese boutique. The experience continues, thanks to the NFT , with the possibility of accessing exclusive invitations for fine watchmaking auctions and for one Ingenieux event a year. Finally, those who come into possession of the NFT will access the purchase priority on the following editions.
Ingenieux “Liaison” NFT 0/99 will be auctioned by Antiquorum and will be available on the Hodie marketplace starting from November 7.